What is Content Strategy? An Introduction
The Question Everyone’s been Asking: What is Content Strategy? By Micah Brown So What is Content Strategy? At its most basic level, content strategy is the creation and management of content. While the approach to content strategy was certainly changed with the growth of internet capabilities, the core of what it is hasn’t changed: create […]
5 Ways to Use Social Posts to Your Advantage
5 Ways to Use Social Posts to Your Advantage By Micah Brown 5 Ways to Use Social Posts to Your Advantage Billions of people use social media platforms every day: checking in with friends, getting entertained, and even looking for recommendations on purchases, restaurants, and how to deal with life’s stressors. There is so much […]
3 Tips for Recognizing Your Tone & Voice
3 tips for Recognizing Your Tone & Voice By Aya Lanzoni Go to your website and mask your logo. Read your homepage. Do you sound like you? Or someone else? Or worse… exactly like your competitors? Too often, business owners don’t spend much time focusing on the tone and voice of their brand. How do […]
5 Tips for Starting your Content Strategy for your Small Business
5 tips for starting your Content Strategy for your Small Business By Aya Lanzoni If I had a nickel for every time someone said to me: “I have no idea what to do for my business’s content!” I’d have a lot of nickels. The digital marketing world is ever-present, but also ever-changing, especially with the […]
