5 Ways to Use Social Posts to Your Advantage
By Micah Brown
5 Ways to Use Social Posts to Your Advantage
Billions of people use social media platforms every day: checking in with friends, getting entertained, and even looking for recommendations on purchases, restaurants, and how to deal with life’s stressors. There is so much social media out there now that it can often feel overwhelming for somebody who is just starting to put their business out there and let people know about it.
Before we delve into our topic, perhaps the first rule of making use of social media is Quality over Quantity. You don’t want to flood people’s feeds with multiple posts a day, but you do want them to interact with the posts you are showing, meaning they must be catchy, and enticing enough for people to want to investigate further.
Organic Posts are Ads in Disguise
When you buy an ad on a social media site, there are specific rules and expectations that you need to follow based on the guidelines of the site. The benefit of paid ads is that you can tailor the audience demographics. Organic posts are anything you post as your professional entity in the same way you might post as yourself.
Any time you make a post from your business page, about your business, or having to do with the industry your business is a part of, that’s advertising. It’s not a paid ad, but it is still promoting you, your business, and your services. Any time you post something to a social media site, make certain you consider how to leverage the post to get more conversions, click-throughs, and page visits.
Build Brand Awareness
Despite the brand of facial tissue you may have in your home, do you call them Kleenex? If you’re making a copy of something are you making a Xerox, despite the brand of copier you’re using? These are strong examples of brand awareness for companies that have been around for decades and built their name. Now it’s even easier to reach your audience than ever before.
Social posts are an effective way to get your name out in front of others. First thing you do is create a social media page for your business and then start tagging clients, friends and family, and others who might be interested in what your business does. Interact with the page daily so that people know you’re active and available. According to Hubspot, building brand awareness requires a balance between the quantity and quality of your posts. The more you post, the more likely it is that people will see your posts! Despite this fact, you don’t want to break the Quality over Quantity rule and send out fifty posts a day. Button down and focus your message into one, maybe two, posts a day.
Engagement = Conversions
It’s known that a person wants to do business with another person, not a faceless company. As you interact with people through your posts, your business becomes more than just a name and description of what you do. Successful social media campaigns can greatly increase the number of visitors to your website, build relationships with customers and potential customers, and indirectly help to increase your rankings with the search engines as pageviews go up.
Most marketers agree that a consistent social media presence can provide measurable results for conversions and increased sales.
Increase Customer Satisfaction
Jumping right into it here, the primary rule for increasing customer satisfaction through social media is engagement. Responding to negative feedback as quickly as possible lets customers know that you are listening and that you have heard their concerns. Don’t stop with negative feedback! Engage with those who have spent time posting any review, ask for suggestions on how to improve things, and show that you’re listening.
Finding examples of customer engagement is as easy as looking in app stores like the Apple App store or Google Play store. Reading through highly rated and poorly rated apps can give you a good overview on how companies approach this very important aspect of Customer Satisfaction. Often, you’ll find that 1-star reviews have commentary from the developer addressing the concerns of the user. For a good example, you can check out the user reviews of the Google App on iOS/iPadOS or the Adobe Acrobat Reader app on Google Play to get some examples.
Hashtags Increase Interactions
Using hashtags is a great way to lead people to you and your services if they’re done correctly. Hashtags are words that are preceded by the hash sign, sometimes called the pound sign, and is used to call out content dedicated to specific topic or group of topics. On an auto blog you might see hashtags like: #automobiles or #fastcars.
It’s important that the hashtag is placed at the beginning of the word and that there are no spaces within the tag itself.
In general, you should never just use one hashtag attached to a post. The more hashtags you have that are relevant to your products or services the more likely a consumer is to find your site and spend money. That means that simply using #lowpricecars for your car dealership wouldn’t be likely to find you many hits as that’s a generic term. A few hashtags like #bertsusedcarbarn, #lowpricedcars, #denverusedcars, #bertscarsdenver would send more people your direction. Using hashtags that begin broad and become narrower are a good way to draw people into your site and hopefully spend some money.